HI, I’m Cassie

I have been working on all things graphic design, UX/UI design, and marketing for over 10 years.

I graduated from Ferris State University with a Bachelor of Science, in Advertising/Integrated Marketing Communications along with an Associates in Applied Sciences, in Graphic Design

In some of my previous roles, I oversaw the SEO optimization of marketing and communication materials, social media, advertising, and branding designs. My duties included but were not limited to press releases, social calendar development, advertisements, video, copy for web and print, sell sheets, technical bulletins, and other various marketing materials. I also worked as a graphic designer for content creation on many of these projects.

Other project achievements have included helping oversee several brand overhauls, which included having to lead and work as the project manager and creative director/ brand manager on branded website redesigns. These brand overhauls have led to an organic SEO growth of over 1000%, with an average of 8.11% search visibility and a 45% increase in product sales.

I am very passionate about good design and creating the best user experience possible. I have a solid understanding of marketing, project management, and design. Throughout my career, I have worked hard to create a voice for brands and products and hope to continue my skill set.